Catalyst Recruitment
2006 Annual Report
The 2005 report represented commitment through teamwork, passion with the desire to succeed and unity throughout the Catalyst family of brands. Arms linked, like bars on a bank vault, suggest a show of strength – hinting on the security of new system technologies in place which will sustain quality service delivery into the future. They also symbolise the coming together of each ‘arm’ within the Catalyst group.
The message is strong and emotive, it has a "Lets go get em!" attitude, similar to that of a sports team ready to enter the next round. It shows that Catalyst has evolved, learnt from mistakes and is ready to move on. This is the ‘adolescence stage’ and Catalyst is ready to let its vision and strategy be seen and heard.
The actual cover image has been illustrated to give it a strong human element while being abstract enough ensuring it has a strong directional look and feel. Placed over a clean white background with the Catalyst ‘C’ embossed it will retain a clean and consistent look to follow on from last years report. Strong silhouetted images in dynamic layouts feature inside the report to highlight the diversity of Catalyst’s offer.
Services used
- Annual Reports / Prospectus Design
- Photography
- Illustration
- Print Production Management
- Project Management
- Squeeze™ Session