The effective wine packaging design agency
Some may think that the quality of their wine is all that is important. It certainly is, but is it enough and how can consumers be sure that they are buying premium
quality wine?
Let us explain…
When entering a bottle shop you are hit with an abundance of choices. The wine packaging options are all screaming “pick me!” in an all too familiar 'me too' category
Our wine packaging strategy supports our belief that the key 'point of difference' lies with a strong brand image supported by a well considered wine label design and communication strategy and is often evidenced by whether the product moves off the shelf or into the discount bin.
The visual impact generated by a well designed and crafted wine label creates an emotional bond long before the wine bottle has even been picked up and purchased. Certain design cues are designed to communicate the quality of the wine, it's price point, region, varietal or positioning. By understanding your range of wine or beverages unique selling points, brand attributes and target market whether it be domestic or export, we can tailor a stand-out wine packaging design and communication solution to meet your requirements and quench your thirst.
From brand identity design and boutique wine label design with impact through to wine sales kits, marketing collateral, point of sale and a professional website or online wine store with an E-commerce shopping cart, Lemonade can take your vineyard knowledge and expertise to a global audience. We work from our Melbourne based creative agency to deliver world class wine packaging solutions for wineries both local and national.
Our team consists of award winning graphic and web designers and web developers experienced in delivering creative and effective online, branding, wine and beverage packaging solutions. We partner with quality print suppliers such as Precision Labels, Collotype Labels, Rothfield Print Management and Impresstik to ensure premium quality is delivered from concept to completion, but we are also happy to work with your preferred supplier if required.
Our unique integrated approach provides a platform for us to deliver you a headache free experience and we provide a single point of contact to meet all your needs.
So if you need a design partner to squeeze the most into your design and communication requirements, Lemonade is the perfect drop leaving you with a great lingering after taste.