Alannah Hill
2005 Winter Catalogue
A fresh and inspirational fashion-forward look was required for the boutique Alannah Hill fashion label. An image which was unique, quirky and differentiated was required to give the Alannah Hill brand instant recall in a competitive market. Most of all it shad to reflect the personality and style of Alannah Hill herself.
The look was achieved by engaging the talent in quirky scenarios, all shot at Ripponlea House in Melbourne and at Alannah’s house, where each shot tells its own story yet fits together as a whole. Ornate frames together with rich textured wallpaper patterns and delicate supporting graphics work together to sell the Alannah Hill brand vision with whimsical undertones.
A full interactive Flash site was launched soon afterward to reinforce the new look, and so far it has had many comments on the Vogue Australia web site forum like "oooommmmmggggg.. the website is up!!" (Oh my god!) and "The new website looks very pretty... very Alannah." Certainly striking a chord with its broader audience.
Services used
- Corporate Collateral Development
- Copywriting
- Photography
- Illustration
- Print Production Management
- Project Management
Key wins
- First time Alannah Hill has produced a major catalogue