Boardroom Radio
Brand Refresh
brr (Boardroom Radio) is Australia’s leading source of simple and effective online communication tools that lets companies speak directly with investors. This combined with the newly developed tagline 'Straight from the source' were used as the drivers for the new brand.
Through internal discussions we came to realise that the single most important factor that involves brr and their investors is 'communication'. This lead to a simple solution where a speech bubble treated in a modern 'web 2.0' glossy style is used to suggest 'open communication, dialogue or spreading the news' straight from the source.
The speech bubble is combined with a simple, clean customised typeface that ensures the brand is professional but also accessible through a lower-case setting. Set in fresh vibrant orange, it adds a modern and dynamic face to the brand and differentiates it from a sea of blue used by their competition. It also has and element of strength which will ensure that the message gets heard amongst the noise. A supporting colour palette and suite of sub-brands has also been developed to ensure that the brand can expand in time.
With the brand complete we were also engaged to re-design a new website that supports the new brr and ensures that they remain at the forefront in the delivery of information.
Services used
- Brand Research
- Brand Architecture / Extension
- Brand Development
- Stationery System Design
- Brand Guidelines Development