Catalyst Recruitment
Brand Refresh
A dynamic stylised mark has been created to give the Jet Recruitment brand instant recall in a highly competitive market. The main objective was to make it bold, simple and memorable while supporting the values of Jet Recruitment. Applied as a dynamic stroke it suggests the fast-paced nature of business in a predominantly white collar market.
A simple mono black colour has been applied to ensure it remains relevant for years to come while a vibrant splash of orange retained from the previous logo adds just enough colour to ensure it remains warm and accessible while retaining some equity from the previous incarnation.
Services used
- Brand Refresh
- Corporate Identity / Logo Design
- Brand Guidelines Development
- Print Production Management
- General Graphic Design Development