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Kids Helpline

Brand Refresh

As part of the re-branding of BoysTown Lemonade were also faced with the task of refreshing BoysTown's 'Kids Helpline' service brand identity. Kids Helpline is Australia's premier phone and internet counseling service targeted toward Australia's youth. Professionally trained phone counsellors handle calls ranging from lost cats, through to people who are contemplating suicide.

A major requirement was that It needed to work in tandem with the new BoysTown brand and look like it was part of BoysTown. To achieve this we used a similar colour palette and the same typeface employed on the BoysTown brand.

The refreshed brand identity retains the famous smiling face and telephone icon but does so in a way that is fresh, modern and youthful. The refreshed brand is accessible and adds a positive vibe to the Kids Helpline organisation for many years to come.