Lend Lease
Brand Development
Lend Lease commissioned Lemonade to develop an ID for their Parents Room. The Parents Room was set up to give parents a safe and clean environment to look after their infants while shopping at one of the many centres Lend Lease operates.
A distinctive and playful image was developed that worked in with the corporate colour scheme of Lend Lease. The room had custom drawn illustrations applied to the walls as wallpaper, as well as directional signage pointing the parents to the right area.
Services used
- Corporate Identity / Logo Design
- Environmental / Signage Design
- Brand Guidelines Development
- Art Direction
- Illustration
- Print Production Management
- Project Management
Key wins
- Originally only developed for one location, now being proposed for all centres