Netball Victoria
2005 Annual Report
The objective in 2005 was to generate increased funding through corporate, government and key partner sponsors. A look and feel which positioned Netball Victoria as a dynamic and aspirational sports organisation was developed. A vision of moving up and forward is realised through the use of dynamic graphic elements, capturing the essence of the game and the attitude of Netball Victoria.
A dynamic photographic treatment was developed to mask the quality of some of the supplied imagery as well as to reinforce the sense of energy within the Netball community
A combination of a contemporary headline/feature fonts gives a progressive look and feel while a more conservative font is used for body copy giving it credibility and corporate appeal. The report was printed on an uncoated stock throughout giving it a warm accessible tactile quality. Word is the report delivered the 'WOW' factor they were after.
Services used
- Art Direction
- Annual Reports / Prospectus Design
- Photography
- Illustration
- Print Production Management
- Project Management
- Research and Development
- Squeeze™ Session