Rogerseller
Brand Refresh
Having successfully relaunched the Rogerseller brand several years ago, Lemonade was called upon once again to evolve the brand further, aligning it with their new vision. A strategy was devised to reinforce the current rogerseller brand with a visual supporting language and typographic palette.
Lemonade commissioned contemporary illustrator Jane Reseiger to create a unique set of hand drawn images to add a warm human element to an industry which can often be regarded as 'hard and cold'. As a result humour, wit and a touch of whimsy have been injected into the brand allowing it to connect with it's audience which ranges from architects and interior designers to specifiers and the general public.
The result has added a new dimension to the rogerseller brand - allowing it to retain a strong timeless element while also appealing to a modern and ever-changing audience.
Services used
- Brand Positioning / Repositioning
- Brand Refresh
- Brand Development
- POS / Retail Design
- Environmental / Signage Design
- Marketing Collateral Design
- Corporate Advertising
- Art Direction
- Illustration
- Design Consulting