Rogerseller
Website
Rogerseller are the exclusive distributors of some of the worlds most prestigious bathware ranges. From designer tapware and showerware, to cutting edge baths, sinks and lavatories. Rogerseller is the epitome of great taste and even greater style. Established for over 100 years Rogerseller has been at the forefront of innovation and design in the bathware industry, handpicking European designer ranges to manufacturing their own exclusive ranges.
A major part of our work with the Rogerseller brand was the development of the Rogerseller online strategy. Our first point of call was to understand who the site is there to serve. Upon undertaking extensive research and holding insightful meetings with key stakeholders, we identified huge opportunities to assist Rogerseller in extending their reputation for innovation and excellence into the online space. We also revealed opportunities to create significant operational efficiencies for Rogerseller.
An elegant large format Flash interface was to be the vehicle that would stand out from the crowd and appeal to a style conscious market.
The interface design and architecture is highly extensible and flexible. The product interface seamlessly adjusts to suit portrait or landscape products, allowing the product to be the hero. Rich content including CAD drawings, brochures, photos, descriptions, dimensions, technical information and so on, are all quickly accessible providing all the information required to assist Rogersellers clients in their buying decision.
Providing such a large amount of content (493 products and 70 brands at last count) is only possible as a result of a finely tuned production process that sees new products seamlessly work their way from the printed catalogue onto the web.
The Selector feature has proven highly beneficial to both clients directly and Rogerseller sales staff alike. By allowing a set of products that meets the customers needs to be gathered from around the site (the recommended products and advanced search features also goes along way here), they can piece together an entire bathroom with ease and email to their clients, spouses and friends.
A sophisticated Content Management System sits behind the site allowing Rogerseller to ensure content is up to date and relevant at all times.
rogerseller.com.au
Services used
- Web Site Design / Development
- Email Marketing
- Search Engine Marketing
- Content Management Systems
- Content Managed Flash Development
- Animation
Key wins
- 2005 MADC Award Finalist - Best Consumer Site
- 2005 WebAward Winner - Standard of Excellence