RV Leisure
Website
Prestige RV are a leading motor, caravan, boat and accessories retailer based in Victoria. Wanting to apply their successful business model to the on-line space, Prestige approached Lemonade to design and build a solid e-commerce platform for selling products on the internet.
Having recently undergone a brand and packaging refresh, the design of the site was aligned to the new brand – RVLeisure. Drawing from the new visual language, the site aesthetics were themed around gritty, Australian outback graphics and a burnt red colour palette. The look and feel was crafted to create a sense of exploration and adventure, plus emphasise the robust, tough nature of the RVLeisure products.
The design was clean and simple and the site was architected to drive traffic to the product catalogue pages and to ease customers through to the shopping cart and checkout. Site features include product review pages, send to a friend functionality and a member sign-up area. The site is linked to content management system and subscriber database.
rvleisure.com.au
Services used
- Web Site Design / Development
- eCommerce
- Website Accessibility