Sabi
Brand Development
A simple yet fashionable and distinct logotype has been designed to appeal to the core market of fashion conscious young women aged 16-24.
With the lower end of the market still relatively new to the art of bra buying, we married the already approachable logotype with a simple floral graphic which speaks to younger women in a language they can already identify with.
The flower graphic also represents the aspirations teenage girls have in their transition to becoming young women. Making the mark accessible ensures mainstream appeal, and makes sure the buying process is as much enjoyable as it is easy.
With a market literally saturated with pinks and violets we have opted for a four colour palette with feminine hues to ensure that Tyla is always seen as fresh, fun and up to date, By taking ownership of this approach a ‘point of difference’ is created. The result is a logo treatment which is fun, accessible, aspirational, fashionable yet confident and oozes comfort – all things relevant to the design conscious target market.
Services used
- Brand Research
- Brand Positioning / Repositioning
- Brand Architecture / Extension
- Brand Development
- Corporate Identity / Logo Design
- POS / Retail Design
- Illustration
- General Graphic Design Development