Skinovate
Brand Development
Lemonade were commissioned to develop a brand from the ground up for Dr Paul Spano. From naming to logo design and development, corporate identity and packaging, retail design and marketing collateral a boutique stylish brand was created, positioning Skinovate’s products and services as a luxury brand. We supported this claim with the positioning statement ‘Advanced Enhancement’ which tells a simple truth while describing Skinovate’s key offer.
A photographic style and supporting visual language was also developed to further reinforce the positioning and to communicate the core values of Skinovate.
The colour palette consists of warm grey combined with aqua and secondary hues of pastel pink and purple to create a look and feel which is fresh and contemporary. The branding is designed to have mass appeal to a predominantly female and gay market.
The result is a boutique designer brand which holds up to the level of expertise provided by Dr Paul Spano and rest assured the Dr Spano "face" will stand the test of time.
Services used
- Brand Research
- Brand Development
- Name Development
- Stationery System Design
- POS / Retail Design
- Brand Guidelines Development
- Packaging Design / Development
- Photography
- Design Consulting