The Blue Corset Company
Website
We created a website for The Blue Corset Company which translates the unique brand personality online in a way which is not only visually engaging and interactive, but also highly accessible and easy to navigate.
Design cues taken from Provincial French times were married with subtle contemporary graphic elements to create a look and feel which is modern, elegant and chic. Our aim was to create a strong link from the offline store, providing a clear point of difference for users seeking quality lingerie and a memorable online experience.
With a discerning female market who have come to expect 5-star service and quality, a fine balance between form and function was required to ensure the site not only reflected the brand's personality but also provided a rich user experience, and most importantly provided a simple way to browse products and make a purchase. To do this we combined an interactive Flash® front-end with a secure e-commerce back-end database which provides functionality such as product and stock control from an easy-to-use Content Management System.
The result is a well-balanced site which provides a strong platform for the brand online.
With a credit card or two in hand the doors are now open for business!
thebluecorsetco.com
Services used
- Web Site Design / Development
- eCommerce
- Content Management Systems
- Design Consulting
Key wins
- Finalist in 2007 Desktop Create Awards
- 2007 Interactive Media Awards - Outstanding Achievement - Fashion