Victorian Institute of Sport
Website
Many of Australia’s best athletes have been touched by the VIS. The VIS is justifiably proud of its many Olympic, Paralympic and World Champions who have not only succeeded in sport but also in life and in so doing have acted as positive role models for others.
On the back of a successful campaign to redesign and produce the VIS quarterly newsletter the Pinnacle, we began to talk about their online strategy. The new VIS website was instantly hailed as a great success. Working closely with the VIS allowed us to fully understand the complexities of their organisation and derive a solution that services all of its internal and external stakeholders.
The VIS Marketing Manager, Georgina Ondatjee said “With over 600 athletes, coaches and experts involved in VIS sports programs, content management was of prime importance and it was essential that people could maintain their own information. Whether they are in Melbourne or Moscow VIS athletes, coaches and experts can showcase their achievements by logging into the site and updating their details”. This is achieved through a purpose built Content Management System (CMS) that provides the VIS with a huge amount of control over the sites content.
Within the first 3 months the subscriber base had doubled, there had been a 400% increase in site traffic and a new major sponsor was acquired directly through the website.
vis.org.au
Services used
- Web Site Design / Development
- Email Marketing
- Content Management Systems
- Flash Development
Key wins
- Fast Results - Subscribers doubled, 400% increase in traffic, new sponsor directly through website
- Proud sponsor of the VIS for 5 years